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For Realtors & Partners

I Position Your Listings. You Keep the Client.

Currently working with a limited number of Partner Agents per market.

Your listings are leaving 10–25% on the table. I do the positioning work. You keep the relationship, the client, and the commission.

Fast Company, September 4, 2026: health and wellness features have overtaken cost savings and energy efficiency as the #1 home purchase priority. The agents who position for it capture the premium. I have been building this framework since October 2025.

Today's luxury buyer - especially in Silicon Valley and the Peninsula - is asking more than square footage and finishes. Does this home support how I want to live? Will it help me age well? Can I focus, sleep, and recover here?

Most agents market homes on traditional metrics and miss the premium buyers will pay for wellness-intentional design. The Positioning Engagement brings clinical intelligence to your listings.

Refined ivory cream interior with veridian velvet bench and brass accents

Working with partners

I Do the Clinical Work. You Keep the Client.

The model in one page: clinical work stays with D*GLOW, client and listing stay with the partner.

A clinical referral partner for the families already in your sphere facing the stay-or-sell decision, especially the adult children managing it for an aging parent while raising their own family. One warm introduction is all it takes. See "Working With Partners" below for exactly how a referral flows, and download the full Partner Playbook.

Around every aging-in-place decision sits a network of professionals: Realtors; Geriatric care managers; Elder law attorneys; Fiduciaries; Occupational therapists; Senior move managers; Financial advisors. The Partner Playbook maps each one; what they bring, what D*GLOW brings, and how a referral flows between us.

A name.

When a client or their family mentions the stairs, the memory, the drive, or the argument happening over Thanksgiving, send me the name. I handle the conversation from there.

A professional.

Introduce me to one colleague who serves the same families you do. One introduction grows the network for both of us.

A room.

Invite me into one room where your clients already are: a team meeting, a CE session, a client appreciation event. I bring the framework and leave the credit with you.

Execution & design partners

Closing the Loop: Execution & Design Partners.

The partners above are the referral-in half of this model: the people who see a family before D*GLOW does. The other half is just as important: once the Family Readiness Audit documents what a home actually needs, the work has to get done by someone. These are the trusted professionals a family is sent to once a specific finding calls for it, so the loop closes: referral in, assessment, referral out to execution.

Partner TypeWhat You BringWhat D*GLOW BringsHow It Works
CAPS-Certified ContractorsNAHB Certified Aging-in-Place Specialist credentials and hands-on retrofit expertise: grab bars, zero-threshold showers, stairlifts, widened doorways, rampsA documented, prioritized scope of work from the Movement & Layout and Recovery & Upgrade Potential domains, not a vague renovation wish listReferred once the audit flags a physical modification need. A 15 to 20% referral fee is owed once, paid when the client's first engagement is paid.
HVAC & Air-Quality ContractorsFiltration system installation, duct cleaning, and ventilation upgrade expertiseA documented Air domain finding pointing to a specific, scoped needReferred once the Air domain flags a gap. Same 15 to 20% referral fee, same terms.
Water Filtration InstallersWater filtration system installation and water quality expertiseA documented Water domain findingReferred once the Water domain flags a gap. Same 15 to 20% referral fee, same terms.
Lighting ContractorsInstallation of circadian and smart lighting systems, not just design specificationA documented Light & Circadian Design domain findingReferred once the Light & Circadian Design domain flags a gap. Same 15 to 20% referral fee, same terms.
Flooring ContractorsNon-slip, fall-prevention flooring installationA documented Movement & Layout or Functional & Fall-Risk Readiness findingReferred once a fall-risk flooring concern is flagged. Same 15 to 20% referral fee, same terms.
Certified Design Partners (Architects & Interior Designers)Design and architectural expertise, often an existing client relationship at the design stage, before a space is even built or remodeledA validated, clinically-grounded framework to design around, plus a listing as a certified partner on the D*GLOW siteRuns both directions: a Certified Design Partner can refer an audit client to D*GLOW for a 15 to 20% commission, or receive a referral once the audit flags a design opportunity. Certification is $497 self-study or $1,497 guided.

Together, these two tables are the whole loop: a family comes in through a referral partner, the audit documents exactly what the home needs, and an execution or design partner closes it out. That's the complete model, not two separate businesses.

The solution

Clinical intelligence for your listings.

A 90 minute audit scores your home across ten wellness domains - drawn from WELL building standards and longevity science - and produces a branded report that positions the home's health and lifestyle value to the buyers who care most.

Every consultation is delivered by Deepti Randhava, a former Stanford Medicine clinical operations leader and SVP at Anthem, and a licensed California real estate agent (DRE #02444266) with Coldwell Banker Realty.

Two ways to work together

One listing, or every listing.

01

Positioning Engagement

A 90-minute clinical audit on your listing, with a branded Wellness Home Score™ and positioning language ready to publish. This is the core, always-available engagement, and where every new partnership starts.

Apply to Partner
02

Partnership

For teams and brokerages running volume, tiered terms and a referral structure for wellness-buyer leads sent your way.

Apply to Partner

Partner applications

Built around your market and volume.

Partnership terms are discussed directly, based on your listing volume and market.

The framework

The Wellness Home Score™ — 10 Domains, 100 Points

  • 01

    Air (12)

    Up to 101% higher cognitive performance; Allen et al., 2016

  • 02

    Water (8)

    Daily health baseline assurance

  • 03

    Light & Circadian Design (12)

    Supports sleep quality, mood, and circadian alignment

  • 04

    Materials & Toxicity (12)

    Reduced daily chemical exposure

  • 05

    Sleep Environment (10)

    Insufficient sleep costs the U.S. economy up to $411B annually; RAND

  • 06

    Movement & Layout (10)

    Up to 4.5 additional years of healthspan; Moore et al., 2012

  • 07

    Thermal Comfort (8)

    Stable comfort, lower physiological load

  • 08

    Sound (8)

    Reduces stress, protects restorative sleep

  • 09

    Nature & Mind (10)

    Supports lower stress and restorative well-being

  • 10

    Recovery & Upgrade Potential (10)

    Athletic performance + future-proof value

Air: Harvard T.H. Chan School of Public Health, Allen et al. (2016). Movement: Moore et al., PLOS Medicine (2012).

Scored across 50 verified criteria. 85–100 Longevity-Ready · 70–84 Strong Foundation · 50–69 Conditional · Below 50 Reconsider.

How it works

From walkthrough to listing in days.

1

Schedule

Book a walkthrough at your listing. Market context for your area is covered in our first call, not sold separately.

2

Audit

I conduct a clinical assessment of the wellness domains, documenting findings and photo evidence.

3

Report

Within 7 business days, you receive the branded scorecard, domain findings, recommendations, and positioning language.

4

Deploy

Use the report in your listing, marketing materials, and buyer conversations to position home value.

Why agents are using this

A listing story buyers remember.

Differentiation

Stand out in a crowded market. Most agents use the same marketing language. Wellness positioning is rare, memorable, and credible.

Price Justification

Give buyers a narrative for why your home commands a premium. Science-backed wellness positioning supports higher asking prices and faster sales.

Buyer Targeting

Appeal to the high-net-worth buyer who prioritizes longevity, recovery, and intentional living - exactly the buyer pool in Silicon Valley and the Peninsula.

Sales Velocity

Homes positioned through a wellness and longevity lens close faster when marketed to aligned buyers.

Service areas

Menlo Park · Los Altos · Portola Valley · San Carlos · Saratoga · Los Gatos · San Mateo · Burlingame · Walnut Creek · Dublin · Pleasanton

Ready to position your listing for the buyers who care most?